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Longitude is a technology service provider to the financial and gaming industries. First established in 1999 to enable the trading of illiquid financial products using pari-mutuel principles, Longitude expanded its focus in 2010 to pursue opportunities in the sports betting and horse race wagering industries.〔 *(Global Finance: Wall Street Plays The Ponies ) December 24, 2010, Wall Street Journal〕 Longitude has developed patented single pool wagering technology for deployment throughout the US, Europe, and Asia. Longitude is a wholly owned subsidiary of International Securities Exchange Holdings, Inc. (ISE).〔(ISE Acquires Assets of Longitude; Innovative Derivatives Auction Platform and Technology ) April 4, 2006, Business Wire〕 == History == Longitude was founded in New York in 1999. In 2006, ISE and Goldman Sachs jointly acquired all of the Longitude assets.〔 ISE and Goldman jointly operated the platform to conduct auctions on economic data options in partnership with the Chicago Mercantile Exchange (CME) and energy storage statistics in partnership with the New York Mercantile Exchange. In 2007, ISE purchased Goldman’s entire stake and Longitude became a wholly owned subsidiary of ISE. The Longitude platform for financial products was retired in 2007. In 2010 and 2011, the Longitude platform was reengineered to serve as a backend calculation engine for the sports betting and horse race wagering industries. In October 2012, Britain's Sportech signed an agreement with Longitude to strengthen its football and cricket gambling and make it more attractive to a new and younger customer base.〔 *(Sportech signs deal to add depth to betting pools ) October 8, 2012, Reuters〕 In December 2014,The Football Pools (a Sportech-owned pools and tote gaming company) announced the launch of an innovative new pool betting opportunity in the form of MatchXtra. MatchXtra uses innovative pools technology from Longitude LLC, and the new product offers extraordinarily competitive odds on Premier League football as well as other matches throughout the world. After soft launching in October on footballpools.com, MatchXtra has already seen the odds prove to be some of the very best in the market on several Premier League matches. 〔 *(The Football Pools Launches MatchXtra ) December 8, 2014, Sports Betting Best〕 MatchXtra will be expanding in the next couple of months to cover a wider range of betting opportunities across a growing number of matches. Included in the new offerings is “Price Match” which enables customers to choose the odds at which they wish to place their bet, lay betting as well as multi-game betting, all of which are powered by Longitude technology. 〔 *(The Football Pools Launches MatchXtra ) December 8, 2014, Sports Betting Best〕 In January 2014, The Hong Kong Jockey Club announced that it's adoption of the Longitude technology to support the relaunch of the Quartet bet type. 〔 *(The Hong Kong Jockey Club relaunches Quartet as the first product powered by Longitude technology ) January 10, 2014, Hong Kong Jockey Club〕 The Hong Kong Jockey Club's Executive Director of Customer and Marketing, Richard Cheung Che-kit, stated "The relaunched Quartet will use the latest odds calculation computing technology provided by our partner, Longitude, which allows very rapid computation and real-time indicative dividends for such a challenging product." Mr. Thomas Ascher, CEO of Longitude went on to say "We are honored to have been selected by the Hong Kong Jockey Club to deliver our first deployment of the Longitude technology for racing. It is a privilege to collaborate with a global industry leader to expand our presence in the sporting industry."〔 *(The Quartet is back - Jockey Club relaunches exotic bet ) January 9, 2014, South China Morning Post〕 To build on the successful launch of Quartet, the Hong Kong Jockey Club launched a “power merger” of the Quartet and First Four pools on January 19, 2015. 〔 *(Combined Quartet, First Four pools sees turnover rise ) January 10, 2015, South China Morning Post〕 The launch went off without a hitch and resulted in a rise in turnover. The separate Quartet and First Four pools had aggregated just south of HK$50 million in turnover in the past, but some HK$67 million was wagered on the two bet types on the launch date as they shared turnover for the first time. 〔 *(Combined Quartet, First Four pools sees turnover rise ) January 10, 2015, South China Morning Post〕 Longitude technology has powered over half a billion dollars in wagering to date, with updates made to the ticker on the (Longitude website ). 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Longitude LLC」の詳細全文を読む スポンサード リンク
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